Natural population growth of Russia since
These companies can try to entrance our market Demographical factors of uk launching new product lines to compete us. Yet, we have distinct competitive advantage. That is our product is still brand new. The other companies will take sometimes to enter into the market.
Till then we can have a monopoly market condition. The other advantage that we have is lower price. We will sell products in reasonably lower price then other competitors do.
To compete with the major competitors we can adopt the following measures: Market Plan Pricing Strategies We have decided to set a reasonable price for our product when we will develop it. We considered many factors in setting the pricing policy. We will describe a six-step procedure: Setting the pricing objectives: Our company has decided where it wants to position its market offering.
We have chosen our objective to maximize market share. We believe that a higher sales volume will lead to lower unit costs and higher long-run profit. We have set the lower price because we assume that the market is price sensitive.
Our overall objective is to capture the maximum market share by setting lower price. We have estimated the cost and want to charge a price that covers the cost of production, distribution and selling the product, including a fair return for its effort and risk.
Types of cost and level of production: There are two types of cost: In our new product development project fixed cost is 2,00,00, taka. Fixed cost includes- machinery, monthly bills, and salaries of employees and so on, regardless of output.
There are some variable costs like-cost of bottle, packaging and so on. These costs tend to be constant per unit production.
We have estimated that per unit variable cost is Tk. Selecting a pricing method: We have chosen the target costing method to set price for our product; pricing that starts with an ideal selling price based on customer considerations, then target cost will ensure that the price is met.
To acquire a strong position in the market, we need to give special emphasis on effective promotional activities. In order to get the maximum market share we will have to use all four tools of marketing promotion. Specially, advertising through mass media will support us a lot. We initially will give more emphasis on paper ads and TV commercials.
Because, advertising through these media is the most effective way to reach the customers and position our product in their mind. We are anticipating that this will have a massive impact on the teenagers and other enthusiasts.
We hope that will play a significant role to increase our sales. We have also planned to apply some promotional tools.
This will be the market-testing period for our product. Later, we may apply the strategy of giving gifts, lucky coupons, tour tickets depending on the market and competitive situations.
We have future plans to hold seminars, commit social development, supporting social activities, to arrange cultural functions and mobile game shows for publicity purpose.
Distribution Channel In the initial stage, we will distribute the products with our sole distribution channel. When our market will spread out, we will distribute our products through dealers.
We will set our own outlets in few core market positions. When we will go for mass marketing, we will supply our product nationwide through dealers. Our dealers will take the products to every district of the country.
Services and warranties As we are targeting to the top most customer satisfaction and building long-term customer relationships, there is no alternative for us rather than providing top quality service.major demographic characteristics The UK has a total population of 62 and a population density of people per km2.
It has the third largest population in the European Union (behind Germany and France) and is 21st overall in the world.
Below is an approximation of this video’s audio content. To see any graphs, charts, graphics, images, and quotes to which Dr. Greger may be referring, watch the above video. New Product. 1. Product Description. Product Portrayal ‘Jaul’ is a product that serve different segment of customer.
The product is green coconut water, which is unique in the current market. Also if lower rents were implied the schemes would have been too costly. After the failure of these schemes the organizations implied new schemes and that was the upgrading of the slums by providing one bath and toilet per ten families, one public fountain per twenty families, one street light per 40m of road and one pre school per families.
The study of demographic factors is important because it helps managers to select the qualified candidate for a job. 2.
Ability and skills: Capacity is the physical capacity of an individual to do something. external factors affecting ikea People have different level of income, buying capacity and necessity. Majority of the population in terms of UK prefer affordable prices because of .